All By Play | Music-First Marketing & Creative Strategy

CAMPAIGNS

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From music marketing and PR to artist management and live experiences, explore the services we bring together to make every move count.

01RELEASE CAMPAIGNS

RELEASE POSITIONING · CONTENT DIRECTION · ROLLOUT

CAMPAIGN COLLABORATIONS

Artist we have worked with

Prateeksha Srivastava - Sajna Ve - All By Play

Jacqueline Fernandez - Stormrider - All By Play

Raja Kumari - Kashi To Kailash - All By Play

Shreya Ghoshal - When Every Headline Was A Melody - All By Play

THE ABP JOURNEY

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Founded in January 2023, All By Play has grown into a music-first, founder-led agency working across indie, label, and Bollywood campaigns.

JAN 2023

All By Play begins.

A founder-led agency with a clear belief: thoughtful strategy makes music travel further.

THE BUILD

One campaign at a time.

Expanding from release strategy into social, Spotify, PR, ads, and creative direction.

NOW

Across India's music landscape.

Partnering with independent artists, labels, managers, festivals, and music teams.

0M+

TOTAL STREAMS GENERATED

MUSIC CAMPAIGNS

CHARTING RELEASES

ARTIST RETENTION

CLIENT REVIEWS & TESTIMONIALS

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Real stories from independent artists, managers, and label executives who built their release campaigns with All By Play.

“ABP helped us turn 'Sajna Ve' into a widespread viral moment. The strategy, editorial playlist pitching, and creator pushes were executed flawlessly.”

Prateeksha Srivastava

Independent Artist

“Working with All By Play gave our release campaign the exact sharpness it needed. The Spotify audience growth exceeded all expectations.”

Arpit Bala

Musician & Creator

“The team bridges independent culture and mainstream reach like nobody else in India. 10/10 execution across the board.”

Mitta Ror

Independent Artist

“From release roadmaps to Instagram reels and PR, ABP delivers measurable streaming numbers and genuine listener retention.”

Silver Strings Music

Music Label Exec

“ABP helped us turn 'Sajna Ve' into a widespread viral moment. The strategy, editorial playlist pitching, and creator pushes were executed flawlessly.”

Prateeksha Srivastava

Independent Artist

“Working with All By Play gave our release campaign the exact sharpness it needed. The Spotify audience growth exceeded all expectations.”

Arpit Bala

Musician & Creator

“The team bridges independent culture and mainstream reach like nobody else in India. 10/10 execution across the board.”

Mitta Ror

Independent Artist

“From release roadmaps to Instagram reels and PR, ABP delivers measurable streaming numbers and genuine listener retention.”

Silver Strings Music

Music Label Exec

“All By Play brought total clarity to our release strategy. Their campaign direction resulted in top editorial playlist placements.”

Ashish Bhatia

Pop Artist

“Transparent reporting, incredible team, and deep understanding of what contemporary music audiences want.”

Swara Verma

Playback Singer

“Our festival campaign and tour activation sold out faster than ever. Highly recommended for serious music projects.”

Swaroop Khan

Singer & Composer

“All By Play brought total clarity to our release strategy. Their campaign direction resulted in top editorial playlist placements.”

Ashish Bhatia

Pop Artist

“Transparent reporting, incredible team, and deep understanding of what contemporary music audiences want.”

Swara Verma

Playback Singer

“Our festival campaign and tour activation sold out faster than ever. Highly recommended for serious music projects.”

Swaroop Khan

Singer & Composer

“Our festival campaign and tour activation sold out faster than ever. Highly recommended for serious music projects.”

Swaroop Khan

Singer & Composer

“ABP is our go-to partner for every major single rollout. Sharp strategy, fast execution, and genuine passion for music.”

Kashish Ratnani

Artist Manager

“The Spotify playlisting strategy and social content pushes gave our single millions of organic streams within weeks.”

Noor

R&B Artist

“Our festival campaign and tour activation sold out faster than ever. Highly recommended for serious music projects.”

Swaroop Khan

Singer & Composer

“ABP is our go-to partner for every major single rollout. Sharp strategy, fast execution, and genuine passion for music.”

Kashish Ratnani

Artist Manager

“The Spotify playlisting strategy and social content pushes gave our single millions of organic streams within weeks.”

Noor

R&B Artist

“Working with All By Play gave our release campaign the exact sharpness it needed. The Spotify audience growth exceeded all expectations.”

Arpit Bala

Musician & Creator

“The team bridges independent culture and mainstream reach like nobody else in India. 10/10 execution across the board.”

Mitta Ror

Independent Artist

“From release roadmaps to Instagram reels and PR, ABP delivers measurable streaming numbers and genuine listener retention.”

Silver Strings Music

Music Label Exec

“All By Play brought total clarity to our release strategy. Their campaign direction resulted in top editorial playlist placements.”

Ashish Bhatia

Pop Artist

“Working with All By Play gave our release campaign the exact sharpness it needed. The Spotify audience growth exceeded all expectations.”

Arpit Bala

Musician & Creator

“The team bridges independent culture and mainstream reach like nobody else in India. 10/10 execution across the board.”

Mitta Ror

Independent Artist

“From release roadmaps to Instagram reels and PR, ABP delivers measurable streaming numbers and genuine listener retention.”

Silver Strings Music

Music Label Exec

“All By Play brought total clarity to our release strategy. Their campaign direction resulted in top editorial playlist placements.”

Ashish Bhatia

Pop Artist

INDUSTRY PARTNERS & LABELS .

Partnering with premier indie, major, and international music labels across Bollywood, hip-hop, electronic, and pop music.

Let's turn your melodies into cultural moments.||

Different music. Different moves.||

A release rollout with a reason to listen.

A social push designed for music culture.

Turning discovery into lasting listeners.

Story-led press that puts the music into culture.

High-precision ads that convert listeners into fans.

A visual identity that makes the music unforgettable.

Artist we have worked with

Built to move music forward.||

All By Play begins.

One campaign at a time.

Across India's music landscape.

WHAT ARTISTS & LABELS SAY||

Prateeksha Srivastava

Arpit Bala

Mitta Ror

Silver Strings Music

Prateeksha Srivastava

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

Swara Verma

Swaroop Khan

Ashish Bhatia

Swara Verma

Swaroop Khan

Swaroop Khan

Kashish Ratnani

Noor

Swaroop Khan

Kashish Ratnani

Noor

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

INDUSTRY PARTNERS & LABELS .

WHAT ARTISTS & LABELS SAY||

Prateeksha Srivastava

Arpit Bala

Mitta Ror

Silver Strings Music

Prateeksha Srivastava

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

Swara Verma

Swaroop Khan

Ashish Bhatia

Swara Verma

Swaroop Khan

Swaroop Khan

Kashish Ratnani

Noor

Swaroop Khan

Kashish Ratnani

Noor

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

Arpit Bala

Mitta Ror

Silver Strings Music

Ashish Bhatia

INDUSTRY PARTNERS & LABELS .

Let's turn your melodies into
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