Welcome to All By Play
A distinctive 360-marketing agency for musicians, labels and music festivals. Founded by Dhaval Kothari in January 2023, All By Play is a dedicated partner in the world of music promotion.
What We Offer
We believe in championing good music. Our focus is on providing the right resources to artists, labels and festival organisers to amplify their profiles, releases and other projects to reach the right audiences.
How We Work
The All By Play team’s industry expertise, musical competence and creative flair converge at the common objective of empowering musicians to achieve the recognition they truly deserve.
We start all our campaigns with an understanding of client goals, budgets, and duration of the retainership they’d like to sign with us.
IT'S NOT JUST ABOUT ONE SONG when you work with us, there are weekly one-on-one sessions where we analyse and brainstorm on active growth retargeting.
At the end of each project, we provide the most essential thing artists usually overlook: YOUR DATA!
We offer proper insights into what worked and what did not work for you, and what is projected to be helpful for future releases.
Meet
Dhaval Kothari
Dhaval Kothari is an artist and a music business professional. From his student days at Berklee College of Music, Valencia, to being a former team member, Artists & Labels Partnerships, Spotify, Dhaval has an industry experience of over 6 years, working with 10 lakh + indie artists, international labels and Bollywood projects.
Based on the knowledge and rich first-hand experiences he garnered during his education and early career, as well as his passion for discovering and promoting quality music, Dhaval founded All By Play in early 2022. Dhaval has always envisioned this venture as an initiative fulfilling the much-needed role of helping professional musicians and labels with the right resources.
To know more about Dhaval and his music, click below
Branding & Marketing
Release-based Campaigns
PR Activation
Instagram-centric Campaigns
Spotify-focussed Campaigns
Content & Social Media Management
Ads Marketing
All by Play has been an absolute godsend in helping me navigate the wild world of social media and releases. Their invaluable support helped me grow my music and reach audiences I never thought possible. Beyond expertise, their passion and care make them like family. They will help you swim with the sharks.
Roop Ghuman
Panasonic, Senior Engineer
Grateful for you exception team’s instrumental work in promoting my music. Your expertise and dedication resulted in wider reach. Special thanks to Dhaval Kothari for guiding and inspiring me. I couldn’t have achieved my dreams without you. Your commitment to excellence shines brightly. Highly recommend your service to aspiring musicians.
Mayank Thakur
Engineering ManagerSoft Solution.
Connect with us
The All By Play team is ever ready to help you. Reach out to us via any of the channels given below, share your goals and release material you want us to review, and voila! We will customise the right plan for you based on your budget and requirements.
Do you want to work with us?